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Reply to "Getting Customers to see the value in spending money on lighting?"

I'll agree with John. Customer service is a big one. I can say for sure that a lot of the customers I am able to give really good customer service/support too always either call me back or email me when they need help. And they appreciate my help and tell me so. And I can guarantee that those same customers will stay loyal to my brand because of the support I have given them.
One other thing most clients look for is, strong product knowledge. They want to know and make sure that you know how to properly use and set up and train them on the gear your selling them. So I would say if you can sell them that you offer both of these services and are good at it then they will be happy clients who will most likely return to your business.
Sincerely,
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